Cooking as an everyday activity for a working individual becomes an arduous task. As a relief Masterchef Food ventures Pvt Ltd, spearheaded by the daughter, Mahalakshmi, of the legendary ‘Nilgiris since 1905’ brand, built a concept to introduce ready to heat and eat meals, sometimes just with and addition of a protein. The idea was new in the market and required a bright, quirky and catchy concept to push it through. Designing from the logo to the branding image, text and the pop-up kiosk as a whole was our given task. A fairytale touch with elves and fairies doing the hard labour was the perfect magic solution thus